In the mid-to-late period of the SARS epidemic in 2003, China Youth Daily also interviewed several advertising companies in the epidemic, including Beijing and Ogilvy International Taipei luxury hotel, the two international 4A companies: Assistant Chairman of McCann Bright (Beijing) In her opinion, the company was relatively affected. Because the major advertising clients of McCain Bright are Coca-Cola, Unilever, Ping An Insurance, etc., these companies are Taipei luxury hotel not affected by SARS. Mr. Ogilvy Greater China said that SARS had a certain impact on Ogilvy, but the company’s turnover Taipei luxury hotel may be 10% lower than last year. If SARS persists beyond July, the final impact will be difficult to estimate. SARS was one month Taipei luxury hotel later than expected, and it did not officially end until August 2003, and lasted nearly eight months. Despite the calamity, China’s advertising industry still achieved a huge breakthrough in 2003. The Taipei luxury hotel national advertising industry’s total sales exceeded the 100 billion yuan mark, reaching 107.8 billion yuan, and a growth rate of 19.44% hit a new high in the industry. Today, when the Ogilvy Greater Taipei luxury hotel China Vice Chairman recalls the sudden epidemic, he is still worried. On November 1, 2014, in a speech in Guangzhou, he said, “Business was almost shut down, and almost made me die. Fortunately, I have enough personality to persist and not give up.” Ten years later, advertisers still cannot forget the fear of being dominated by SARS that year . In 2003, she took the initiative to call Beijing from Ogilvy Taipei. SARS was her first challenge in mainland China. It was also this year that Ogilvy had 9 drafts and 9 wins. Where is McCann Evan Bright? Since 1998, McCann Evans Chairman of Beijing has been staying on the mainland for a long time, and he is more adept at handling outbreaks. McCannian Bright realized the seriousness of the situation very early and took a series of measures in advance. He said, “We gave employees 5 masks in advance, which can be washed.” (N95 is not used), and then I continued to dispense medicine, disinfection products, vitamin C and delayed work. And even during the epidemic, McCann was still working on Nestlé’s case, and won the full line of advertising agency rights of “Vitality and Cleanliness Cleaning Products Co., Ltd.”. (German joint venture in China, its products include etc …) After the epidemic, the advertising public relations advertising industry ushered in a wave of explosive rebound, the industry’s recovery is faster than expected. There is no jeopardy, the life of International 4A is going well. After 2000, International 4A accelerated the localization process, but most of the advertising company’s customer structure is still based on the first multinational companies that are optimistic about the Chinese market. For example, McCain’s main customers at the time were international giants such as Coca-Cola and Unilever, and Ogilvy’s major customers also mainly concentrated in multinational electronics industries such as IBM and Motorola. These international customers are making land-rush landings in the Chinese market and will not care about the impact of the epidemic.
新娘秘書網
新娘秘書網
