There must be a big industry to build a big company, and Wang Dongsheng chose a display device. japan property agency At that time, BOE did CRT (CRT) accessories, and Wang Dongsheng realized that CRT would be eliminated sooner or later. The new display technologies include LCD (liquid crystal) and PDP (plasma). He judged from the trend of semiconductors instead of electric vacuum, and the liquid crystal will go further, so he decided to enter the liquid crystal field. Looking back on the 25-year history of the founding of BOE, Wang Dongsheng said that entrepreneurs must have entrepreneurship, japan property agency innovation and liberation. Take the liberty, not the gambler mentality. “The entrepreneur’s liberating spirit is a never-ending habit of exploring and exploring, and is responsible for uncertainty and popularity. Under the premise of popular control, japan property agency it should not be “a swarm of bees” or a sporty type. The third is to optimize the business structure and build core competitiveness. Vanke’s ongoing business is sorting out, and the main business is focused on improving the competitiveness of products and services. “In order to survive the difficult years, we must focus on improving the product power, so that people can live in the necessary housing and eat. Our philosophy is ‘no weak market, only weak products’. Regardless of whether the market is booming, our products and technologies can lead the trend, and our revenue and profit can grow steadily. We must have this kind of With the strength and strength, we will beat our opponents with the strength of innovation and enterprising, japan property agency and turn the market downturn into opportunities for growth.” Wang Dongsheng said. In 2008, when the industry was in recession due to the shrinking market and the international giants slowed down, Wang Dongsheng put forward the “lower market potential for growth”, and BOE began the road of contrarian expansion. In the stage, we must lay a solid foundation and build a root. We have implemented a ‘rooted strategy’. Each of the following five years is defined as four stages: chasers, challengers, leaders, and leaders, corresponding to four sword-word strategies: Steel swords, iron swords, wooden swords, and no swords. Last year our iron sword strategy ended, and our shipments ranked first in total. He is a determined technical school. Before the expansion of BOE, Wang Dongsheng was already thinking about how to further build BOE’s core technology strategy. He is worried that the size of BOE is about to rise, and once the technology changes, it will cause big problems. japan property agency While continuously deepening the organizational structure adjustment, BOE has always maintained a high R&D investment and strengthened research and development of cutting-edge technologies, including technical research on LCD panels, japan property agency large-inch OLED panels, small and medium-sized OLED panels and flexible displays. It can be said that the second round of expansion of BOE since 2009, in addition to the support of local governments, is based on technology research and development. We are a listed company, the loss will be blamed by others, but we still invested more than 30 billion a year. If we do not invest in research and development, we may not lose money in the same year, but there is no current BOE. Our R&D investment is no less than 7% of turnover, and even 10% when it is small. Because of our respect for technology and our insistence on innovation, we have today.